Posts Tagged ‘tv’

Badly done, Verizon, badly done.

April 7, 2010 Leave a comment

“It’s the first time you’re letting your daughter shop on her own.  So here’s your moment of truth, mom.  Which 3G network would you trust to run apps like family locator when it matters most?  When you want your 3G network to work, you want Verizon.”

Does anyone else find this commercial incredibly creepy?  It takes a completely normal event – going to two different stores in the same mall (and the daughter in question looks at least mid-teens) and makes it sound like a life or death situation.  It is manufacturing fear and then selling the solution to that fear.  In the ad, the mom watches as her daughter rides the escalator down – out of sight!! Then she checks her family locator application on her phone, sees that her daughter is, in fact, still inside the mall, and smiles.

I am particularly troubled by the voiceover’s personal address to the mother.  The tone of voice, “moment of truth,” and use of her name make the situation sound like all of parenting comes down to this decision: are you a good mom or a bad mom?  A loving parent or unfeeling?  Someone who cares about your child’s welfare…or someone who choose AT&T?  It plays into deep fears and insecurities, worries about children being lost, hurt, killed.  All to sell…cell phones?  Not acceptable.

Categories: Choices, Media Tags: ,

Here’s something I do that’s annoying

April 6, 2010 Leave a comment

If you have a favorite TV show that you’d like to recommend, I am a very annoying person to share this with.  I’m sorry.  And I’m going to try to change.

Here’s what usually happens.  You excitedly ask if I’ve heard of or watched a particular show.  I smile and say no, and that I really don’t have time to add a new show because I already watch a lot of TV.  You say “oh, but you’ll really love this!  It’s great!” and then you share something you love about it.  I smile again and say that I’m sure it’s a great show, but that I in the one review I read, the reviewer didn’t really like it.  And then I remember an exact, and probably mean quote from the reviewer.  At this point in the conversation you say something half-hearted about how you really like the show and change the subject.

I don’t know why I do this.  It’s completely unacceptable.  Here’s what I need to say.  You ask if I’ve seen the show and I say “No, I haven’t but I’ve heard good things.  What do you think of it?”  Then I should listen supportively when you share your praise, keeping my mouth firmly shut about anything negative I’ve read about the show.  And then we’ll finish the conversation with you feeling good about having shared something you love and I won’t be left standing there thinking “why did I just act like a social moron?”  I know better than this, I don’t know why I do this, but I promise to stop.  Today.

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